Eric LiEric Li (WYK ’95, our Canada West correspondent), an assistant professor at UBC Okanagan, who turned 40 after being nominated, is the final honouree for this season of the Kelowna Chamber of Commerce’s Top 40 Under 40 program by BDO Canada.

Eric Li wants to you take more public transit, shop local, get more exercise, respect the environment, watch what you eat, hire a young professional, welcome newcomers and reduce your garbage output. With such a wide-ranging agenda, Li, an assistant professor at UBC Okanagan, isn't doing this alone.

"Since I've included the Healthy Living project to the Introduction to Marketing course, over 100 student teams have worked with 25 partner organizations on community-based projects," said Li.